Globally, more than 8,500 brands are already using Viber Business Messages to engage with this dynamic and affluent market and the list is growing. What makes Viber such an attractive channel for business is that 63% of its user base is made up of people in the key 25 to 50 age bracket. Chatbots, business messages, branded stickers and display ads all provide multiple opportunities for companies to engage with customers and prospects at scale. In addition to standard features like messaging, voice and video calling, group chat and sticker packs, Viber offers enhanced messaging solutions for businesses. Viber is one of the most popular messaging apps in the world with over 1 billion registered users in 190+ countries. We also include three examples of companies using Viber successfully to drive demonstrable results, and how they did it. In this blog we explore how adding Viber Business Messages to their channel mix can help brands deliver a rich and engaging experience for customers already using the app to communicate with family and friends. For many consumers, digital channels are becoming the most popular way of interacting with brands.
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